Small businesses are always thought to be at a disadvantage in the entrepreneurship game. Not only do they have limited funds, they also have a hard time making themselves visible to their target market. But in reality that is a myth.
Major businesses fear small and medium businesses as they have become a potential tough competition. Now that Google re-made its algorithm to be mobile-friendly last April, it gives more opportunities to local businesses as it asks for one to remake its content into a more specific one. This change certainly cuts out the work of SEO, social media marketing and web development companies.
If you are still reading this then you are most certainly a small business hoping that your company would get a big break this year. Well, you’re just in luck as it most certainly can. However, you have to lay out the proper foundations first and it is by making yourself visible to your target market.
How do you do that? By creating your own website.
Right now you may be thinking that this will be a tough nut to crack and we won’t disagree with you. Business is all about overcoming hardships and taking risks and this is certainly one of those moments. However, it is a problem that could easily be resolved. Here are a few tips that could help get you started on your website.
The first step is to properly plan your website. Just like a business, website development can prove to be an Achilles’ heel if not done right. You can do this by listing the things you want to appear on your website, from relevant images and contact information to the content to be posted. Knowing what you want is the first step in planning.
The next step is figuring out the design that you want for your website. Having a website may look cool but if your visitors can’t navigate then you’re most likely screwed. You should always consider how a website would look in the visitor’s point of view. Is the layout appealing to the eyes? Can you easily find the navigation menu? Is the color combination the right blend for my business? These are just some questions you need to answer.
The fourth is the content. A website for any business won’t survive without the right content. Content would generally include information pages, a contact page and relevant articles that speak about your business. However, you’re not supposed to post just any content but rather post relevant content and articles about your business, specifically your niche. This gives a sense of authority which most consumers and visitors look for and love. Content ideas such as call-to-actions and informative articles are a good way to start.