The year 2014 will be over soon but the Top 10 Web Design Trends are expected to carry over into the New Year. New ideas may start to set sail early in 2015 but most of the trends we’ve seen this year will have an impact to the aesthetics and functionality of websites.
Here’s a review of the best 10 web design trends that web designers are using this year:
1. RESPONSIVE DESIGN
Responsive design has started to become a standard. More clients will ask for responsive design because tablet and smartphone usage is rapidly increasing. Websites should be readily accessible and viewable on any browser from any kind of mobile device.
2. PARALLAX WEBSITES
No need to make several pages because scrolling is in. Parallax websites are in demand now because they are easier to view. Images must be powerful enough to make a big statement. Creative and strong typography is also important to a great parallax design.
3. TYPOGRAPHY IS KING
If in SEO Content is King, Typography is King in Web Design. It takes center stage this year. More designers are getting serious with typography, saying goodbye to Comic Sans, Arial, Times New Roman, Helvetica, and Georgia. Paid fonts are okay to use since more of them are easily available and affordable.
4. SHORT VIDEOS
Videos are not just synonymous to YouTube. Most well-designed websites have short presentation videos, thanks to Vine. Short videos will go viral easily especially if content is good. Under 30 seconds video clips are in demand because they can get an important across quickly.
5. FIXED NAVIGATION
There is no need to over design each page, the main menu, or the navigation. Flash menus are passé and this year, navigation bars have started to be present at all times. A top menu or a fixed position sidebar will make more sense now.
6. NEWSLETTER DESIGN IMPROVES
Brands still depend on newsletter for marketing. Email marketing is still necessary but it’s not the only effective way to reach potential clients. Newsletters are more exciting and more creative now.
7. SIMPLE WEBSITES FOCUS ON CONTENT
Some of the top websites have started to simplify and focus more on content. One perfect example is The New York Times with a cleaner design and better user experience.
The best way to represent data and information are infographics. Presenting a lot of information in such a small space is crucial. Infographics are eye-catching. They are easy to do, have distinct quirkiness, cool color schemes, nice shapes and layout, plus great typography. Learning loads of information from one infographic image is possible that is why more brands are asking for them. Infographics are highly effective in marketing and communication information and data.
9. BETTER IMAGES
Web designers are presenting better images this year. More unique, creative, and higher quality images are in demand now because they easily capture the attention of people. They are also now more affordable and accessible.
10. FLAT DESIGN
Minimalist web design is trending. Flat design means it is clean, modern and very simple. It makes more sense because of the less clutter, resulting to a better user experience. As they say, “Less is more.”