Social media is a big part of many people’s daily agendas. People visit sites like Facebook, Twitter, and Instagram each day to see what friends, families, celebrities and strangers have to share. Everyday millions of people are online at any given time and it only makes sense that businesses want to take advantage of this. But which are the best social media platforms to do business on?
The Top Of The Social Media Food Chain
Remember that not all sites are made equal and your strategies can vary widely on each site. This means that you’re going to have to choose which sites you’re going to advertise on. So we’ve put together some of the best social media platforms to do business on to help you decide which platform will fit your bill.
Facebook is probably the big daddy of every single other social media platform. With over two million active users online at the same time, it has a massive following that every business should tap into. People from all walks of life congregate to Facebook and you won’t have much trouble finding an audience to fit your business. There are some restrictions on specific products like tobacco and security systems on Facebook though so you should be aware of those.
Facebook even offers specialized tools for you to use when you’re a business wanting to use it as your advertising channel of choice. One of these is Facebook Business Manager that helps you manage your social media page, while also managing your staff who will be working on it. It even comes with statistics analysis to see what your audience likes and doesn’t like.
Despite not being as popular as Facebook, Instagram remains as a very strong contender in online marketing. Instagram is owned by Facebook, but the two sites are quite different when it comes to functionality.
Instagram focuses more on the visual side of things and helps you promote your products and services through great visual content. Instagram stories is a great example of this as it helps you share live videos of you and your brand to all of your followers. Not only does this help get awareness of your products and services out to the world, it also helps create a connection with your audience. You aren’t just some voice behind a static photo, but an actual person that they can relate to.
Facebook may be the current king of the block right now, but Twitter once reigned supreme. This older social media platform is known for its use of hashtags, which let you find stories, services or products that are using the same hashtag. This makes it ideal for many different kinds of businesses
The main reason for this is because the hashtags lets your story be found by people looking through that specific hashtag. For example, let’s say you’re a new coffee shop on the block. You can use similar hashtags to what Starbucks is using and get new customers through those hashtags because you’re selling similar products and people would most likely want to try something new.
