SEO or Search Engine Optimization has been regarded as one of the most effective ways of marketing a product, service or even an entire business in the 21st century. In fact, it is so effective Google had to change its algorithm last April so that search engines will give more priority to those websites that are not only updated and responsive but are also optimized for mobile users. However, there are still some people out there that are convinced that some SEO trends are not worth the time and effort.
One of the biggest SEO misconceptions often littered about is that SEO does not work. By now, some of you must be making a horrified face and protesting that it does. Truth be told, there are still some people who believe that SEO does not work and it is a very sad reality. These people should know that about 44% of purchases on the internet are driven by search engine results. Furthermore, search is one of the top four things people would do on the Internet aside from social media, emailing and Youtube videos. Furthermore, SEO is the number one source of website traffic and income over paid ad listings.
Another big SEO misconception is that it is expensive. Many think like this because majority of companies have to pay specialists and writers to write content for them or at least tailor content that will be relevant for their business, utilize the necessary keywords and bring in traffic. Naturally, because of the standards of living and expenses, some think that in the long run SEO is expensive. Though there is a nugget of truth in that, as an entrepreneur, it is natural that you have to spend for the labor and the time and effort spent by employees on such tasks. However, in retrospect, it is more expensive to pay for advertisements and ad links in the long run than for organic content that will surely get the job done.
In relation to that, some marketers believe that pay-per-click (PPC) generates more than SEO. It is true that PPC does bring you visitors instantly, if not in a gradual trickle, once you launch your campaign. However, it does have a drawback wherein you have to keep on dishing out payments every time someone clicks your ad. Furthermore, the costs get too high to manage over time given that you have to bid for the top spots. That’s what sets it apart from SEO. SEO on the other hand may take a while however, as a long time investment, it is worth it because it improves your search engine ranking and generates more organic clicks. Take note that more and more users would prefer to click organic posts than ads.
Another misconception on SEO is that given that SEO trends constantly change from time to time, that it is easy to make SEO automated. Unfortunately, it can’t. SEO can’t be automated. If it was, it is most likely considered a spam.