Critics claim that because of some various aspects of the newer trends and technologies today, search engine optimization (SEO) is dead. Let’s see if you’ll agree to disagree.
Question: Is SEO dead?
More likely, everyone is saying that SEO is dead because it has evolved so much now compared to how it was the first time it has come to the surface.
SEO is developing parallel to the guidelines of Google and other search engines. To put it simply, SEO is progressing but is definitely not dead.
Come to think of it: How could SEO die if the need for optimization of a website never ceases? You may have great content but how does it actually reach your target audience?
Question: How is it still key to your website’s success?
Some may suggest that SEO is not worth investing in now because of a number of reasons such as search engine’s machine learning, paid searches and voice-based searches.
Even with the many changes in search engines and how people use them, SEO is still vital to your website’s success. Here are some important reasons.
- SEO is cost-efficient.
By working and investing in SEO, you help your website to get to the first page of the search results. Landing a spot on the first page gives your website better chances to generate a higher volume of traffic and leads.
SEO is less expensive and more effective compared to the other costly marketing strategies such as social media marketing, e-mail purchasing, and pay-per-click (PPC). SEO therefore rewards the best ROI for your business.
- It brings in traffic to your website.
Sure, higher traffic won’t make money but it certainly gives you better chances to generate leads. Would you let your business page left in the dark or on the spotlight? This one is pretty obvious.
- Your business gets the brand awareness it needs, thanks to SEO.
When you are active with your SEO, your business website gets more frequency of appearing in searches. It increases the volume of traffic in your website. In time, users will be able recognize your brand.
- SEO gives you an edge over your competitors.
The competition is tough out there. Thanks to SEO, your business will be able to stand out provided that you are consistent in developing and improving your SEO strategies.
Based on these strong reasons, SEO is not going to die anytime soon. To be honest, your business might be the one dying soon if you fail to recognize the advantages and worth of SEO.