Infographics revolutionized the life of content marketers everywhere. Not only are they an effective way of bringing the point across with less text and more graphics, they also make great traffic promoters and helps create returning visitors.
However, some content marketers, though aware of what infographics are, do not know how to make a good infographic to begin with. In the end, they’re stuck with an unattractive infographic that is cluttered and unappealing to the reader’s eye. This could prove fatal if you are going to make use of infographics for your strategy in the long run.
But fret not as we’re going to unveil a few secrets on how you could make your infographic uncluttered and presentable.
To kick it off, we have to know the concept of whitespace.
Whitespace is, well, the white space found in your graphic. In a more technical term, it is the space between two screen elements, otherwise known as the negative space. Also it is not always white but the key concept is that it is a blank space wherein there are no elements in it like text, graphics or photos. It is often used by many a graphic designer to create balance, focused and harmonious layout. The concept of whitespace helps create this sense of importance because it prioritizes what should be emphasized and seen by the reader or viewer.
Why is whitespace important in infographic making?
For starters, whitespace helps in the legibility of your graphic which them improves its readability. If your graphic does not have enough spacing between elements or lines, it becomes like a big mass on unintelligible things. This then makes it uninformative to the reader.
Given that it improve legibility, white space helps with content comprehension. In short, it helps you create a sense of order so that your viewers would be able to understand the message that you’re trying to deliver. Furthermore, it helps emphasize the important things readers should read. That is why balance and minimalism is important in this point. Don’t go overboard with text and graphics but rather carefully select what you want your readers to see.
Finally, having the right amount of whitespace in your infographic gives this sense of attention to your viewer. Basically, whitespace helps create this sense of importance which can prove to be helpful if you want an immediate call-to-action from your viewer. This compels them to click or read the content you are emphasizing. That is why it is important that you should be able to combine order, alignment and whitespace as effectively and creatively as possible.
