Online marketing is a brave and bold move that any business today needs to do in order to succeed. However, blindly stumbling in the online marketplace is not exactly the best way to go about it. You’re going to end up falling into several pitfalls that will be very difficult to get out of if you aren’t aware of the challenges you’re going to face and the solutions you need to counter them.
What You Should Expect
There are many things that you should be aware of before you ever step foot in the online market. Your first impressions in your online marketing campaign will be your foundation for the future. If you do it well, you’re well on your way to the top of Google Search. Do it wrong and you’ll end up at the bottom of the barrel like many others. So to keep you from falling into the same pit as many other companies, we’ve put together a list of the pitfalls that you should be aware of before you market online.
Strong Competition
Remember that you aren’t the only one pursuing online marketing. You’ll find many competitors fighting for supremacy and the first page on Google search. 90% of Google traffic stays on the first page and less of it goes to pages beyond the first. Down to a whopping 4% on the second page. It’s a dog eat dog world out there and you’ll get eaten alive by your competition if you’re not ready.
An Ever Changing Landscape
The internet is an ocean of change. That’s why people searching online are called web surfers. Like a real ocean, the internet can easily shift from one trend to another in the blink of an eye. Now what does that mean for you? This means that you have to be ready to adapt to these ever changing trends to stay on top of your competition. Do your research on your target market and make sure that you have the info you need before launching ads to your community.
How Good is Your SEO?
Remember how 90% of all traffic goes to the first page? Search Engine Optimization or SEO is what gets you on the first page in the first place. SEO uses a set of techniques that let’s Google know how good your content is. The better your content in Google’s eyes, the better your site will rank. With great SEO, even small companies can compete in the online market against huge corporations.
Avoid Social Media Mishaps
Social media is something many people use nowadays and we can definitely see why. Aside from being a great platform to connect with people across the world, it is also the perfect place to advertise and market online. Having a presence can both be a blessing as it can give you many opportunities to connect with your target audience. However, you should also expect that social media can backfire. A single controversial statement can easily lead to disaster for even the biggest companies. Understanding your audience is important here so you can avoid saying something controversial and insensitive.
Hard To Use Websites Galore
Going online with a hard to use website is a big no no. People shop online primarily for convenience. If they feel as though your website is hard to use, they’ll just go to your competitor. The best way to counter this is to do a test run of your website and try to buy something from your own store. If it takes more than 4 pages or pop ups before you get what you want, then you need to have something changed.
You don’t need to face these challenges alone. We at Online Internet Results will make sure that your voice is heard and that your business can ride the online marketing wave. Contact us today!
