SEO remains to be a key element of your site but why? For your website to appear on search engine results when someone types in a search phrase or keyword the search engine would have to obtain information about your site in order to determine its relevance to the search phrase or keyword used for a search. Hopefully, your website would be considered as having high relevance.
By having such, customers and potential clients would easily notice products or services that you or your business is offering.
Legitimacy is one of the main aims of SEO. In the effort to establish your business’ legitimacy, you will want to list your website in recognized online directories. Some of the better-known ones are Yahoo Local, Superpages and Angie’s List. The information posted in these directories should include your company’s name, phone number and address. It is a good idea to briefly describe what your company does and provide a link to your website.
The information that gets posted to the above directories should be consistent and up to date. Any errors that you find should be corrected immediately. For example, you may find an incorrect citation if your business has moved at any point in its history. If you fail to have consistent citations, search engines may take this as a sign that there is more than one business in the area with the same name. Furthermore, more (correct) citations are better for your search engine ranking which means that incorrect ones are taking away from your ranking.
While any online mention of your business will boost your ranking, local respect is one of the factors that search engines value most. Along with the directory listings, they want to see evidence that your business is respected in your community and this evidence should come from credible local sources. Other options include mentions in local news and reviews from happy customers. So remember to respond to your reviews as prompt as possible.