Indeed, a well-designed website is a superb method for driving traffic for a small or medium-sized business and entice potential customers. As you know, modern customer uses search engines when looking for the products or services that they need; therefore, your website must be easy to find via search engines.
Local SEO involves improving your website’s visibility specifically for nearby searchers. These people are looking for businesses in their area. Here are a few ways to optimize your website to make it easier for them to find:
- Utilize social media the best way possible. Make it a point to connect with local influencers who may be interested in your content. Aside from other social networks, with Google+, influencers will be notified when you comment on their posts or mention them. This increases awareness of your brand by allowing you to expose your content to people who have large numbers of followers. It also does this without making you look like a spammer. In addition connecting with influencers, you should take every opportunity to interact with your own followers and encourage engagement.
- Make use of Google+. Google’s social network provides a number of benefits specifically for businesses that are seeking out local exposure. To use Google+, you must first set up a profile and make sure that it is fully optimized. Optimizing your profile involves verifying the website and email address in order to create a sense of trustworthiness. Verification helps to confirm that your business is indeed legitimate. You will also have to set up your circles. Circles are the Google+ way of connecting with other people and making them aware that your brand exists. Also, it is essential to authorship all of your writers and contributors, which will enable greater levels of exposure for the content on your website.
- Optimize for local keywords. When people are looking for local products or services, they will usually include the location as a part of the search term. For example, someone who wants to buy a stove in New York, may put “stove New York” into the search engine. In order to be found by people in your community, you will need to include local keywords on your website. This can include the names of specific neighborhoods in your town or even the nicknames for those areas.
