One of the popular SEO trends today in boosting your website’s content are infographics. The reason why content marketers everywhere simply love using infographics as content or as a supplement for text-based content is that they are eye-catching and that they could present information across to readers faster and in a more efficient manner.
However, as popular as the trend may be, some content marketers seem to fail in utilizing this tool simply because they don’t know how to make effective infographics. If you are one of those marketers who are wondering the same thing, you’re just in luck as we’ve compiled a few tips and tricks that could help you improve your infographics!
First is to always think that you are making your infographic for your audience. Think of it this way, for whom are you making your infographic? For sure you are not making it for yourself. Always consider what your target audience wants to see and read from you. Aside from that, your infographic has to be relatable to them in a way.
Another tip is to keep in mind minimalism. A minimalist infographic utilizes a simple layout with less graphics however it is on point and focused on a single topic that’s relevant to your niche and to them, your audience. This makes it easier for the message to come across you audience. However, you should also keep in mind to balance out the info and the graphic portions of your infographic. It is all about balance after all.
How about topping it off with an eye-catching headline? Remember that in news reporting, most readers would get interested into purchasing the paper. Even in book, most often look at the title and use it as a factor to determine it as a good read. Same goes to infographics. Viewers will be more encourage to read your content if it comes a catchy headline.
Finally, make it easy for your audience to view the infographic. By this, we don’t mean you have to blow it up to a size that will take long to load because “Go big or go home” does not apply to infographics. This will not only ruin your infographic (since most of it gets lost in the process whenever the developer would have to resize it) but it will also take a heavy toll on your bandwidth which will take it a while to load for viewing. You’ll lose your audience that way. Always aim for an infographic that is 600 pixels to 8,000 pixels the most.
