As we all know, the internet these days is everywhere. We have it in our homes, in our pocket, our cars and many more. Business is no exception from this and many have started online stores alongside their physical stores to help their business grow even more.
Not all of them succeed on the internet however and are swept in the current unknown to the majority of web surfers. You can find them on the second and third pages of any search you make on a search engine. Those who have succeeded on the other hand got there with the help of a lifeguard known as SEO.
SEO is a topic that might sound foreign to you. To put it simply, its like spraying Grade A organic fertilizer on a tomato plant. The fruit comes more often and it becomes larger and juicier compared to without it. But how does SEO do this? Today you’ll find out so keep reading if you’re curious.
Helps You Reach the Top Web Results
It doesn’t matter if you’re a multi million dollar company or a small local business. Everyone is on equal footing when it comes to presence on the internet. What separates one business from another, however, is which of their posts show up on the first page of their customer’s Google search. This is where SEO comes in.
Using SEO on your content helps it reach the first page of the internet. “How does this help your business?” you might be wondering.
People naturally click on the first result they see on the search page either for convenience or they think that it’s what their search engine thinks is best. Their content might be the worst thing you’ve ever read, but if it’s SEO optimized and yours isn’t, then Google is going to put their link before yours every time guaranteed. Their bad content will fall off over time but web surfers have already spent time to look through dozens of other links with better content, one of which could have been yours if it were SEO optimized.
Gets You More Visits
With SEO helping your business, you won’t have much trouble seeing your products and services show up on the first page of the web surfer’s search bars. Remember, if it shows up first, then surfers are bound to click on it first.
Even if that one specific visitor didn’t buy your product they still clicked on your link rather than your competitors. Those first time clicks do matter as each one could be a potential customer. Visitors checking one product could also go on ahead and check your entire store.
The best part is all you have to do is make sure that your content is SEO optimized and you just have to sit back and relax as it boosts your visits steadily over time.
Raises Product Awareness
SEO can help your business grow even more by raising awareness of your services or products. Think of it as having one of the biggest TV stations advertise your products and services. People are definitely going to notice you with all the press you’ll be getting. In this case, SEO is your agent that helped you get all that recognition.