There’s no single formula for online success but Search Engine Optimization (SEO) for businesses can help tremendously. SEO is a key component to driving new customers from the online world by helping you gain more visibility in the search engines. When people use Google to search for products and services, they don’t usually get to the third or tenth page, let alone the 100th page. They usually stick to the first page and that’s it. If your website is not featured in those top areas then your customers will not be able to select your services or products. High rankings = more customers.
Nowadays, a business website usually isn’t enough for online success. Even if you a have a great-looking site with impeccable interface and professional design, if nobody hears about it or can find it – it’s not going to help generate more customers. SEO practices helps your website get maximum exposure in Google and makes your service or product more available online to potential customers.
Clicking on a website is usually a split-second decision for most consumers. The right keyword or key phrase can spell the difference. It’s essential to narrow down content so you can focus on words or phrases that will attract the right people to your website. For example, if you own a consignment shop in Arizona that sells furniture and antiques, your keyword-optimized content should target keywords that your customers will use to find your store. “Antique consignment AZ,” “consigning furniture in AZ” or “Arizona antique consignment shops,” instead of using the generic “consignment” keyword are some great phrases.
SEO practices can promote and reinforce your brand. When you rank higher in Google, people will have this perception that your brand has more value and your business has more credibility. But you have to do your part and make your business experience exceptional. Online rankings + a great customer experience = online success. We are all striving for repeat customers and building long-term business relationships.
Although it’s recommended to focus on your local target market you can also open your product or services to the international market. SEO can help to get your rankings high and accessible to people around the world.
With SEO, you’ll have a cost-effective return of investment (ROI) and a 24/7 promotional medium. Like all advertising, SEO is an investment but it is vastly cheaper than getting a print ad space on the newspaper or a three-minute ad on TV.
SEO is a worthy investment that any business owner should definitely consider to get a competitive edge and reach to new prospective customers.
For more information on how SEO can help your business, give us a call.
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