Trends come and go but visibility always goes a long way.
As much as we would like to deny that trends are just temporary, in SEO, they tend to play a heavy game especially in terms of visibility. Thanks to Google’s mobilegeddon scare, a lot have taken into consideration that they should be upping their website with the latest web design trends. Also add in to the fact that 2015 is coming to a close in a few months. For sure there is going to be a lot of changes yet again. That’s why it is best to be ready.
We searched the World Wide Web for possible web design trends for the upcoming months all the way up to 2016. Hopefully these will be able give you the edge against the competition in the long run. Take note that these are just predictions. Some may happen while some may not and not all of them may play well for your strategies. Consider your options carefully.
If you have been a user of UI patterns then you might be in quite a competition since UI is steadily rising and it may proliferate, making you not so unique in contrast to the competition. Well, it can’t be helped since the new mobile-friendly trend calls for more responsive designs. However, let’s look at the bright side of things; you can still innovate just as long as you keep in mind that everything should be user-friendly. Making use of designs such as the hamburger menu, long scroll function, card layouts and hero images is suggested. The list is endless.
Aside from a user friendly interface, there will also be a rise in website animations. Again, this is being done as eye-candy as possible for visitors since more and more consumers are becoming visually oriented. Therefore, the better the graphics and animation your website possesses, the more likely they will be coming back. Furthermore, animation is also a good way of sending your point across, making it an efficient form of content. However, that doesn’t mean you’ll have animation in everything as this will make your website heavy. Use it as sparingly as possible. This would include hover buttons, loading pages, photo presentations, etc.
Speaking of content, infographics will still be a steady trend, however, there is also insight that more and more will call for interactive infographics. Not only are these informational, it will also serve as interactive entertainment for the visitor. Like animation, it is seen to help in storytelling.
Flat designs will still be a hot web design trend especially since most responsive designs go well with a minimalistic appearance. Alongside with this are designs such as simplistic icons and ghost buttons (buttons that are transparent and only outlined with a thin line) making a simpler and light-looking aesthetic that is pleasing to any user’s eyes.