Just by hearing (or seeing) the word content marketing, we’re sure you know what it means by now. But with all the definitions surrounding that term, you also might be confused on what exactly it is supposed to be. According to Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
By that alone, you might be thinking along the lines of, “Hey! I can make a profit out of this!” You’re not too far from the end point. However there is more to content marketing than just making a profit. In fact, content marketing can be of immense help in building your business.
Let’s focus on the words valuable, relevant and consistent.
Relevant. By now you must be familiar with Google’s new algorithm. Yes, mobilegeddon where everyone was forced to make an overhaul on their websites so that they wouldn’t get penalized by search engines.
One of the most important things imposed by this change is relevance of a website to its topic. Users are becoming more aware and focused on finding the right sources for their questions and queries and if you had experienced their side of the story, you might have been frustrated too in finding trustworthy websites to act as your source for information. That’s why Google has placed website relevance into high regard as the call for more user-friendly features comes into light.
Therefore, it is important that you should focus on making your website as relevant as possible to your target market and this always starts with finding your niche and making the right content. Also, this also points to localization. As more and more businesses become visible in search engines, the more users are now looking for businesses within their vicinity for easier and better access. So if you are a website developer situated in Arizona, you will have to make sure that your website can be found by the simple keywords of web development Arizona.
Don’t forget to apply the right and appropriate SEO trends to your articles!
Consistent. Another important thing to consider if you’re building your business through content marketing is to be consistent. What users are looking for recently are websites who are experts in the field. And this does not necessarily mean having a related degree but having projects and content that they have authority in. In short, if you want to be successful in this game you’ll have to present content that could be trusted and is consistent.
This doesn’t mean you have to write about the same thing/topic every day. You’ll also have to be creative on how you present your articles after all.
Valuable. Finally, your content has to have some value in it. What’s the point with aiming to be on top of the search list for the content marketing Arizona keyword when your website’s content isn’t much of value? As stated, you have to make others see that you are an expert in your field.
If you remember and put to heart these important notes in your content marketing strategy then for sure your business will thrive.