Author Archives: OIR Admin

Identifying the Challenges in Improving Brand Awareness

Improving brands

Let’s say that your business is actually a group of companies. In this case, you will solely be relying on people to be actually be able to find you. Back then, brand awareness could be really challenging especially to those who are just starting up their businesses. Thankfully, the boundaries has become thinner since free […]

Content as Key to Digital Marketing Success

marketing success

Digital marketing success can depend on many factors. One of which is creating quality content that can significantly increase your conversion rate. With content, you are able to help your web page visitors through the customer journey. 1. Helping them to identify the problems they have which they need to solve. 2. Guiding them through […]

Types of Content to Boost Your Business: Part 2


If you already have blogs and videos hanging around in your website and you are still looking for other ways to increase your website’s performance, here are other content formats to consider. INFOGRAPHICS Infographics are also among the most frequently shared content online. Along with videos, infographics can also present information in an easier, visual […]

3 Reasons Why You Need to Level Up in Social Media Marketing

Social Media Marketing

In building the brand awareness for your business, social media marketing can be your most reliable option. Read on and know more about the perks of establishing social media presence for your business. Digital marketing has been around since the early 1990s. Presently, it has taken over the marketing field as newer technologies emerge. Social […]

Is Your Website only an Online Business Card?

Online Business Card_

As business owners, we don’t want our resources be put to waste. One of these is the business’ website. The existence of your website should also have meaning and not just there for formality. The website for your business has roles to fulfill. It has to communicate the benefits your business provides. It should also […]