Author Archives: OIR Admin

Content optimization pertains to the idea of writing and organizing your content in such a way that it will reach the largest audience possible. In this process, you get to make sure that the posts on your website are easy to search and they are accessible to their intended market. While the bulk of content […]

In order to achieve a wide audience, you must appeal to the majority of the population. To do this, you must produce contents that are easy to read and are accessible to all types of readers. Your points must come across easily to your readers and your topics must invite instead of intimidating the visitors […]

Coming up with a viral topic means gaining a lot of visitors to your website, blog, or page. With one or two viral posts each month, you can grow your audience in less than a year or so. Both for beginners and veteran content creators, attaining to come up with a viral topic should be […]

Most successful social media campaigns today include videos. Videos allow for more effective customer engagement and persuasion. Much like the power of photographs, videos give the products and services we sell a sense of legitimacy and validity. If you are thinking of starting to use videos in your campaigns, here are some of the most […]

Evergreen content refers to articles, videos, photos, or other materials that can stay fresh and relevant for a long time. These contents are not time-sensitive which means that they do not depend on a particular current event. Also, people consistently read or watch them, which means a stable stream of visitors on your website or […]

Photos have become an integral part of social media. Sites even prefer posts with photos than using texts alone. But, posting photos is not enough. You have to be mindful in choosing the right type of pictures to utilize.  Beware of image copyright One sure way of using great photos is to take one yourself. […]

Headlines may be short, but they can be powerful tools to make your blogs and articles reach more people. Often, this is the first thing that your audience sees. Hence, they are likely to judge the quality of your article based on how well you write your headlines. 1. Include numbers, figures, and lists Readers […]

The task of social media management can be challenging. For beginners, one way to help you learn the job quickly is to avoid committing common mistakes in social media management. Learn how to avoid these mistakes so you can focus on more important tasks.  1. Posting the same content on various platforms Social media managers […]

Becoming an SEO expert does not happen overnight. If you wish to become one, you need hours of training and preparation. As a beginner, you can do the following easy and basic steps to start your SEO journey. Just remember to be patient because the process can be challenging especially for beginners.  1. Know how […]

Blogs have become a visual medium too. Surely, nobody wants to read a blog post that is purely text. Readers are hooked when your posts are accompanied by beautiful and captivating images. But taking great photos for blogs is easier said than done.  Learn the basics You have to learn the basics of photography. You […]