Author Archives: OIR Admin

Use Twitter to Reach Influential People in Your Industry

Make no mistake about it, if you are not using Twitter properly, you are doing your business a disservice. Twitter is one of the most powerful online marketing platforms ever built. Unfortunately, the vast majority of people that tried to use Twitter can’t seem to figure it out. Most people don’t realize that Twitter is […]

Content Marketing is Crucial to Online Marketing Success in 2014

2013 brought a lot of surprises to owners of websites far and wide, seriously. 2013 was a bad year for many people who make their money online. Google rolled out updates to Penguin and rolled out the Hummingbird update. Combined, these two updates destroyed many website’s Google rankings. Many websites said good-bye to a huge […]

Fewer but Better: Why Email Blasts Offer the Best Online Marketing ROI

There are a lot of ways to market online. You probably already know about banner ads, search engine placements, contextual ads, so on and so forth. However, just like with anything else you do online, you have to make sure that your online advertising and marketing initiatives meet certain ROI standards. While you are pretty […]

Use Social Media Management For Optimal Brand Management

Your website’s biggest asset is not the content of your site. It is not your site’s logo or design. It is not even the community of users that have sprung up around your website’s content and credibility. Your biggest asset transcends all these and other elements. These are just parts that add up to a […]

What Every Business Should Know about Google

In today’s wired world, it’s not enough to simply go online. Savvy business owners need to know how to use the Internet in order to promote their business, do networking and gain new customers. Google is among the titans of the technology industry. From its humble beginnings in a garage in Menlo Park, Google is […]

How do SEO Practices Affect Businesses Online?

SEO for businesses

There’s no single formula for online success but Search Engine Optimization (SEO) for businesses can help tremendously. SEO is a key component to driving new customers from the online world by helping you gain more visibility in the search engines. When people use Google to search for products and services, they don’t usually get to the […]