The Internet has witnessed a plethora of changes in the last ten years. Content management, e-mail marketing, blogging and image makeovers have increasing demands especially during these times when the competition for the market is getting tougher and more complicated. At present, more and more companies are seeking ways to give their websites a good [...]
The main reason people go online is to gain value. This value takes many different forms. Many people get value by getting information. Other people determine value by the entertainment that they get. Regardless, they go online to get some sort of value. If you are serious about creating serious online brands, then you need [...]
If you own a business and you have numerous competitors in your area, you might need to review your marketing strategies to stay ahead of the pack and remain on top. One of the best strategies that you must check out is the search engine optimization (SEO). Before diving into the task of improving your [...]
Everybody thinks they know social media better than everyone else. Don’t get us wrong but it is true. Some people think that simply because they are on Facebook 24/7, they know how to do social media marketing; that is not the case. Furthermore, some marketers fail to realize that social media marketing is a constantly [...]
Small businesses always have their work cut out for them. Aside from the fact that they have to ensure they can be seen by their target market, they also have to stand out from quite an amount of competition in cyberspace. However, social media has helped lighten up the burden for small businesses. Knowing what [...]
We’re not sure if you are aware of this but have you tried looking for your own posts in your social media? Sometimes, you see it immediately but sometimes it takes quite some time for you to find and it is aggravating since being seen in social media is an important aspect of marketing. If [...]
Every small business’ problem nowadays is how to get the word out that they exist. It’s not like everyone can afford big budgets with grandiose marketing plots, however, small business owners can still produce the same quality content even with small or tight budgets. You don’t need a huge number of staff to dish out [...]
2014 is going to be quite a year for search engine optimization and small businesses trying to get more traffic from Google. Google made a lot of changes in 2013 and 2012. We don't expect things to slow down in 2014. In fact, one of the biggest changes to Google's algorithm took place in 2013 [...]
Whether you're doing inbound marketing, email blasts or you're trying to sell through websites or social media, you probably already know that getting somebody to buy from you requires trust. That's the bottom line. People will not open their wallets to buy from you if they don't trust you. People will not go out of [...]
2013 was quite an event-filled year in terms of search engine optimization and social media management. After all, Google rolled out a big update for Google Penguin in 2013 along with Hummingbird. Many websites are still reeling from the effects of these updates. In terms of social media management, 2013 packed quite a number of [...]
