Pinterest is the No. 1 social media for women today. It started as a mobile app but has since been used as a place for collection, storage, sharing, and visual discovery. Pinterest users create, pin on their boards, and share them with others as visual bookmarks.
Pinterest also developed into an effective marketing tool. Whenever you see a photo with the “Pin it!” button, you can easily add the image to your very own board on Pinterest.
Visibility of products or services on Pinterest can be improved. There are a number of Pinterest tactics that work best and help a company in terms of marketing and advertising.
Here are some Pinterest Marketing Tips you might find useful:
- Use the “Pin it!” button
Making a Pinterest account for your company or business is not enough. Posting photos of your products or services directly on Pinterest is good but you can maximize marketing by adding the special code to your photos. This will work best on photos you post on your website or blog. This way, anyone can easily add your image to his personal board if he finds your photo interesting.
- Use Pin It For Later links
You can use your Pinterest account to bookmark blog content. This will work with the Pin It button. After publishing a blog post, you can pin the image from the article to your board then copy the URL of the pin to share.
- Use the image and share
Use the image with the Pin It button to share on your social networks. Don’t forget to share the URL too.
- Include Pins on your Newsletter
If you publish and send out Newsletter regularly, you may include a screenshot of your Pinterest account with a link to the actual Pinterest page. This will then direct your readers to your pinboards.
- Connect with popular Group Boards
There are a lot of ways to maximize networking on Pinterest. Pinboards and Pinterest groups are excellent ways to reach and target more people. You can get repins, followers, and more traffic to your website or online shop. Search on categories, pins, boards.
This is very easy to do. It’s similar to re-tweeting (RTing) but make sure you don’t abuse this feature. More repins will get you more followers, therefore, more traffic.
- Promote you Pinterest
Market, advertise, and promote. Just share your URL on your other social pages and you’ll be surprised how many followers you’ll get. It’s free to share so take advantage of it.
- Make use of the Blog Board
Aside from sharing using the Pin It button on images used on your blog posts, you may also post them on the blog boards on Pinterest. Write a short summary, pin a photo, and a link to the post.
- Track Pins from competitors
Check out who’s been pinning posts of your competitors then follow them. It’s very likely these people will also follow you. You may use Pinalerts app to show you pinners of your rivals.