Creating effective content requires knowing your audience. You have to identify who you are talking to in order to use the right language, topics, and point of view. Today, there are several tools you can use to identify the audience of your website of page. Most of these tools are free and easy to use.
1. Facebook Insights
When it comes to data collection, Facebook is king. The platform collects tons of information from its users. For marketers and advertisers, this wealth of information is powerful. You can view information from users who liked your Facebook page, visited your website, or even engaged with your posts.
To gather information from Facebook, you can install Facebook Pixel, which is a platform that helps businesses manage and optimize their advertising campaigns. Also, try to look for the platform’s newest updates as they constantly create new features.
2. Google Analytics
This tool gives you insights into your audience’s demographics, location, activities, interests, as well as behaviors. From their data, you can get an idea about the backgrounds and biases of your audience that visit your website. You can also compare organic and non-organic visitors. Organic visitors are those who come to your website through unpaid or unadvertised search engine results.
Unlike other social media analytics, Google Analytics can provide insights on audiences of external websites. Google Analytics also has tools for search engine optimization. You can find the most used keywords by clicks, impressions, and click-through rates, among others.
3. Instagram Analytics
Instagram Analytics allows you to discover the demographics of your network. You can access several metrics on age range, location, and gender information with an Instagram business account. It can also provide insights on engagement behavior and the authenticity of your followers.
With the rise of fake followers, especially on Instagram, Analytics can spot whether a particular follower is authentic or not. This insight can help you target the authentic audience so that you can effectively grow your business and following.
4. Twitter Analytics
The microblogging site, Twitter, has grown in popularity over the past couple of decades. You can market your content by just posting short phrases or sentences to your audience or followers. By analyzing your tweets and their engagement data, Twitter Analytics can provide you with information about how your audience responds to your content.
Twitter Analytics can also provide data on the biggest personalities in your network. This can help you decide on future business strategies, including collaboration, advertisements, and sponsorships.
5. LinkedIn Analytics
LinkedIn is the social media platform for professional networking and employment matching. It provides several metrics to help businesses and individuals to track the effectiveness of their overall page and individual posts.
You can also use the platform to market your content. To target the right audience for your specific content, LinkedIn can provide data on which topics people engage with the most. It can also provide you analytics on the number of followers or connections your page has and determine which of them have been reached by particular posts.