Online content marketing is an important aspect of any business in this day and age as almost everyone is connected online. WIth everyone scrambling to get a piece of that online marketing pie, you are most likely lost on how to catch up to those marketing their products online. There are bound to be a few roadblocks that you’ll inevitably hit if you’re not sure of how to properly let the world know about your services and products. Make your next online marketing tactics succeed by avoiding these costly online marketing mistakes.
Refusing To Use Good SEO
SEO or Search Engine Optimization is an important part of creating content online. Think of it as a way of getting your posts advertised by the biggest name in the business: Google. SEO works by helping your posts get to the top of the search engine rankings and makes sure that you site or post is the first thing a web surfer sees when he or she looks up a keyword on the internet. Remember, you won’t have customers if your potential customers don’t even know you exist.
One thing to remember about good SEO is that it will take time for it to be effective but you can rest assured that your website won’t get flagged for shady practices.
Using Bad SEO
We’ve talked about how SEO can help you get known but you also have to know about the dark side of SEO. Like hacking, SEO has white hat and black hat practices that are used to boost a website’s visibility. Black hat SEO practices use shady techniques to get immediate results and boost a website’s visibility on a search engine.
Getting caught doesn’t just mean a reprimand from Google. Your website might be flagged and removed from the search engine’s algorithm entirely. Black hat practices are not only against the terms of service of most search engines but also will have a negative impact on the credibility of your website.
Getting emails from unscrupulous individuals promising instant results on the popularity of your web page is the first warning sign that they might be using black hat practices to boost their client’s web pages. Avoid making deals with these kinds of individuals as your marketing campaign would not even be shown on web surfer’s search.
Avoiding Social Media
Around 70% of Americans today use social media and the number is slowly increasing as time goes by. Being able to reach nearly 2/3rd or more of your target audience can be a massive advantage. Social media also helps you stay connected to your target audience. Not only does this let you gather information from your target audience to improve your future marketing campaigns but to also be able to build goodwill with them.
Not Having a Target Audience
Your audience will be your pool of clients in the foreseeable future and you need to make sure that you have a target audience. With a target audience you can easily focus your advertising techniques to accommodate them. This includes your blogs, social media posts, and other advertisements.
Studying your target audience is essential to be able to catch the attention of your target audience. If you’re selling makeup and beauty products then your main audience will most likely be young women. You need to match your posts to what a young woman would want to read.
Buying Post Boosters and Followers
Paying for paid advertisements is a legitimate strategy that you can use to promote your products or services. However, paying people to upvote your content or post good comments on your blog posts is not. It is considered a shady practice similar to black hat SEO and will negatively affect goodwill with your customers. It’s better to get legitimate comments and followers that will help you in the long run.