A well-designed website keeps visitors and allows them to take a good look at the products and services you are selling. Their good experience also makes them want to visit your website again and even recommend it to their friends. Improving your web design is simpler than you think. The end goal is to ensure that your visitors have a fun and enjoyable experience while they are navigating through your website.
1. Create a plan
Designing your website requires a strategy. Each of the steps you will make must be a part of your strategy in improving your web design. Essential to your planning is the identification of issues and problems that your visitors would meet. Conduct a survey or ask your family and friends what they think about your current website.
2. Remove distractions and simplify
Remember that a good design need not be fancy and complicated. The end goal of having visitors is for you to make them want to buy what you are selling. Try not to distract them. Avoid using cheesy animations, extremely long articles, and ugly images.
To engage your visitors, try to make their experience easy. Part of this is to choose font styles, colors, images, icons, and logos that are consistent with your identity as a brand. Do not deviate from your branding because this will only further confuse your visitors.
3. Include call-to-actions (CTAs)
Treat your visitors as lazy. Spoonfeed them with what they need to do after visiting your website. Do this by including CTAs in your articles as well as other parts of the web page. If you are selling them a product, make it easy for them to do so by offering multiple buttons to buy.
Keep in mind, though, that you still need to be mindful when selling. They are more likely to follow your CTAs if you have made them believe in your product or service.
4. Choose the right images
Images can help capture the attention of your audience. It adds color and vibrance to an otherwise plain page. Images can also tell stories and illustrate an idea that is less effective when presented in words.
The right images to use on your page should be unique and relevant to the content. Posting original images is ideal. However, if this is not possible, you can use stock images that are available on the web. Stock images should look professional and legitimate instead of looking canned and substandard.
5. Employ negative space
Negative space, also called white space, is the empty area that surrounds the most significant elements on a web page. It lacks content or any visual element that can tell information. Negative space can be larger than the central element, or it can be smaller.
The use of negative space is important because it helps make the page more readable. It can highlight the central element of the page. Readers and visitors of your website can immediately draw their attention to the most important parts that you want to highlight when negative space is employed.
