In many cases, bad user experiences result in low website performance. Website visitors simply do not want to stay or visit your site again because of the poor design of your web pages. Sadly, it is difficult to identify problems of user experience because they differ depending on each site. With this, it is easier for you to use tools that can inform you of the type of user experience your website visitors have.
Optimizely is famous for using A/B testing, a research methodology for experimenting on user experience. It involves applying mathematics, statistics, and technology to determine what your audience best responds to.
The A/B testing process can determine the specific features in your page that need improvement. Even the smallest feature can make a big difference in the user experience and, ultimately, in your overall traffic. For example, a button’s color can change how users find and interact with this feature.
Crazy Egg allows you to track the activities of your visitors while they visit your site. The good thing about it is that it has several ways to present data of user experience. One is heat maps which are colorful visualizations of where users clicked on your web page. This provides you with an idea of how to better design your page to provide a better user experience.
Another tool under Crazy Egg is the so-called Scroll map which shows how far down your web page did the users scroll before they eventually left your website. Lastly, there is the Confetti map which shows what specific referral sources gave the most clicks as well as what the visitors clicked on your web page once they have been referred to your site.
All these data visualizations will help you pinpoint specific design flaws and problems that your visitors are experiencing. You can then try to incorporate these learnings in redesigning your page.
Google Optimize is a free optimization tool that allows marketers and web designers to experiment and test different types and combinations of website content. It also provides recommendations on how to improve the website interface. The best part of using this tool is that integrates data from Google Analytics.
Clickflow has a suite of tools you can use to know how users visit and experience your site. It promises to help businesses increase organic traffic without using backlinks. This product has several testing capabilities that can check the effectiveness of a post or page.
Clickflow has analytics that can show you where the decline and boost in traffic are. Called content decay, the product can identify the problems on a particular post and also recommend the necessary solutions to fix them.
Data is key in every tool that you use to optimize your content. With this, Clickflow monitors the changes you have made, their impact on the overall traffic, as well as the important keywords and how they rank. Clickflow can have these types of data over time for you, which can be used as evidence for your decision-making.