In this digital era, a website is the best marketing platform to promote businesses, big or small. It’s almost a necessity when starting a business as it opens a lot of opportunities. It gives your business a digital brand. It can be the most effective tool to accomplish your marketing techniques that aim to promote business growth.
However, if you put up a website for your business, you might as well prep it up properly. It has to showcase the important details about your products or services, your business story and your team. Your business must be appropriately represented through your website. Overall, it should be able to present your business to the public and generate leads.
To know whether or not your website needs improvement, here are some signs to look out for.
- It’s complicated.
As we all know, it is common for customers to easily get impatient. You should keep your website as user-friendly as possible because majority of customers are less likely to return to a site after a bad experience navigating through it.
As much as you want to show everything about what you do, it is not a good practice to overload your page with too many details. Also, you must see to it that your site’s valuable content can be easily discovered by visitors.
- It looks old and outdated.
Let’s face it, the fresher and younger-looking, the better. If you have a 5-year old website and you haven’t had it redesigned ever, your page might be lagging behind the trends in web design. Visitors might even think that your business is not operating anymore.
Aside from the aesthetics, your site should have a regular update in its contents, too. You can insert a photo gallery, publish testimonials from customers and blogs to make your page appear active. This will also help in ranking your page higher in search engine results.
- It has very poor conversions.
Your site’s primary role in your business is to convert visitors into leads. It has to connect to your audience in order to increase online sales or leads. Poor conversion is ultimately the most obvious sign that your page needs a refresh. You can consider altering your page gradually until you reach your target.
To have an intuitive and up-to-date website is essential to reach the online success of your business. Although redesigning your page annually is not necessary, it is recommended to assess your page from time to time if it is still effective in achieving your business goals.