2015 is a good year for small businesses and it seems to get better and better for them, given that the recent changes in search engine algorithms requires websites to come up with content that would possess localized keywords. This is because users are beginning to look for more specific websites that could hopefully be able to assist them with fast results and are within their area. Small businesses are beginning to profit from this and it is no question that it will keep on at that pace in the long run.
Here are some online marketing trends small businesses should keep an eye out for.
One trend that online marketers should look out for is how social media management got simpler in the past months. This is because the more simple the site, the faster and the better customers will respond on social media site. Also, there are more ways of publishing to multiple social media platforms making it easier for marketers to publish articles online and at a more productive pace.
Speaking of online, are you aware that making over the phone appointments and trips to banks for payments are beginning to be prehistoric? Yes, customers would prefer to pay for their orders online. They expect that their service providers and shops would enable them to make faster transactions by giving them the liberty of paying online. This would include paying through online merchant methods such as Payoneer and PayPal or through credit card and debit card. And the trend isn’t stopping there as wireless shopping is also being carried over to other industries including Uber and Open Table.
While we’re still in the same topic, online marketers should also focus on how to localize their online content. Given that the SEO trend of the year is focused mainly on specific keywords, it is not a surprise that businesses should being incorporating localized SEO keywords in their online content. This makes sure that your website will be easily visible especially for users who are looking for local businesses close by or within their area. So if you are a website development Company situated in Arizona, it is best to set your keyword as website development Arizona. Remember: Specific and localized.
Given that we are talking about marketing, small business marketers should also keep in mind that the boundary between acquiring and retaining customers has, more or less, been blurred. There’s hardly any difference now when it comes to retaining and getting new customers given that the connection between the two is stronger now thanks to social media. For example, if you posted a rather unappealing status in Facebook, you will both scare away potential customers and lose your current clientele and that’s why it is crucial to find a balance between the two. The best way to get around this is to study your target market well.
Based on the SEO trends, online marketers have a lot on their hands. But it’s okay given that you still have a lot time before 2015 ends.
